S3, Ep 6: Manipulating the Masses and Predicting the Future—Edward Bernays and W. Howard Chase


Manage episode 254443411 series 2462910
By Critical Frequency. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sigmund Freud's nephew, Edward Bernays, coined the term "public relations" when propaganda started to become a negative term. His specialty was using psychological know-how to manipulate the masses and orchestrate cultural shifts in his clients' favor (clients like Standard Oil, the American Tobacco Company, and General Motors). A few decades later, W. Howard Chase built onto that foundation with the idea of issues management—predicting an industry's potential issues, and manipulating political, social, and cultural forces to neutralize them. Chase is responsible for one of the best-known examples of greenwashing, the so-called "crying Indian ad," which introduced the idea of "litter bugs" and individual responsibility for pollution.

Support us: https://www.patreon.com/Drilled

Read more: www.drillednews.com

Transcript: https://www.dropbox.com/s/to0gvv8bco37xm0/S3_Ep6.docx?dl=0

Subscribe to Heated: http://www.heated.world

Learn more about your ad choices. Visit megaphone.fm/adchoices

80 episodes