82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience


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By Steve Hutt. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.

dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.

Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles.

I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.

What You Will Learn Today

  • What sets dotdigital apart from other vendors in Omnichannel Marketing Automation.
  • Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements.
  • How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.
  • How to drive your social media presence, product recommendations, and reviews.
  • Importance of auditing your Shopify technology stack to build meaningful depth and breadth.

Links And Resources Mentioned In This Episode

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87 episodes