#78 – How To Think Like Jeff Bezos: Three Tips From The Billionaire


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#78 - How To Think Like Jeff Bezos: Three Tips From The Billionaire

  1. Think like a scientist

"If you double the number of experiments you do per year, you're going to double your inventiveness." –Jeff Bezos

The thing about Amazon is they like a giant scientist masquerading as a business. They invest billions in testing new markets, new features, new strategies. Many of these have failed, which is to be expected, even celebrated. Bezos has commented on the many billion-dollar failures Amazon has under its belt.

Amazon Prime was an experiment that wasn't obvious at first, and that received a lot of push-back from Amazon's senior management. It is now an integral part of their business and customer experience.

In your life, the more experiments you do, the more failures you're going to have and the more successes and insights you'll have as well. Do this long enough, and you're going to uncover those breakthroughs that you otherwise wouldn't have if you weren't thinking like a scientist and performing experiments.

When companies stop innovating, they die. When individuals stop innovating and striving, and it's the beginning of their slow decline.

  1. Lean into change

"What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tailwind is now a headwind – you have to lean into that and figure out what to do because complaining isn't a strategy."

– Jeff Bezos

Trying to fight any natural force of nature is a fool’s' errand.

In your life, you want to surf the waves that come at you, not resist them stubbornly. When you surf, you turn the force of nature into an advantage, and in many cases, you'll catch those huge waves that you would never have even seen if you were stuck kicking needlessly against the smaller waves beating down on you relentlessly. Don't be stubborn.

  1. Plan for, and plan against—your ultimate demise

"Amazon is not too big to fail … If we start to focus on ourselves, instead of focusing on our customers, that will be the beginning of the end … We have to try and delay that day for as long as possible."

-Jeff Bezos

This idea can be pocketful for motivation as well as a wellspring of gratitude as it grounds you in reality.

Thinking about your life, your projects, and your business as something that can and will fail is your best defense for keeping it at bay for as long as possible.

As Jeff mentions in this quote, the second Amazon starts focusing on itself rather than its customers, the end begun.

Jeff knows that it is his job to prevent this day as much as possible, so he thinks about it often and focuses on keeping it at bay.

93 episodes