S2E18: Zoe Share of Schmooz Media on not being self-serving on social

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Social media marketing is a necessary component of every company. Zoe saw this a few years back when she started her agency Schmooz at a time when many didn't see social media as a serious pursuit. Zoe offers her insights on how important social media is to provide value and connect with the human side of brands, especially during COVID and Black Lives Matter. She also discusses the recent charitable children's book she has released alongside Gabriella Rackoff: ABC Stay Home With Me.
As per Zoe, "You create a legacy in every action you take [on social media]." You need to align your social goals with your company values. Provide value and don't be entirely self-serving."

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