TEI 225: Create a movement for a product

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Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I’ve been looking forward to this discussion with Greg Satell since hearing he was working on a new book, titled Cascades: How to Create a Movement that Drives Transformational Change. Greg is an innovation author we first met back in episode 126, when he shared predictable patterns in different types of innovation. Now he is talking about how to create a movement around a product. A movement turns a valuable product into a super valuable sensation. Such products often appear to be overnight successes that come out of nowhere, but they are actually the result of the proper combination of actions that can lead to cascades (he’ll explain that) creating transformational change. There are many examples, but I remember when Toms Shoes became a big thing — it was like suddenly, everywhere you turned someone was talking about Toms Shoes. Greg will tell us how that happens and what is needed to make it happen. That’s something Everyday Innovators should be aware of.

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