Manage episode 275476534 series 2576998
Steph Smith doesn’t want you to read her book from beginning to end.
And if there’s a chapter that doesn’t apply to you? Skip it.
In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and distills them into actionable advice.
Aside from her book, we discussed:
- The myth about successful content creators
- Figuring out your true differentiator
- How to reframe your view of SEO
0:48 - How Steph is ensuring readers get value from their purchase.
5:45 - "Doing Content Right" live sessions.
9:08 - Strategies for distribution and launching an ebook.
14:25 - The importance of building an audience.
17:55 - Steph describes her sense of clarity during the writing process.
22:01 - Your niche = what you’re knowledgeable in + where you can provide value
26:17 - How to find your differentiator (and what The Hustle’s differentiator is).
30:48 - Steph shares the story behind her most shared article, How To Be Great.
36:55 - Comparing yourself to others (hint: don’t do it!)
41:22 - Acknowledging jealousy and turning it into positive action.
45:37 - Reframe your view of SEO to improve your content creation.
52:43 - Most people aren’t focused enough on content distribution.
Grab a copy of Doing Content Right by Steph Smith using the code “growthmachine” to get 25% off.
Doing Content Right (0:48) (Use code growthmachine to save 25%)
Harry Dry (21:17)
David Perell (21:18)
The Hustle - Costco feature (25:35)
Sunday Stories (25:50)
The Hustle (25:58)
How To Be Great by Steph Smith (30:08)
I sell onions on the Internet (48:59)
Find us on Twitter:
Growth Machine: @growthmachine__