Mini Episode: Red Flags to Look for When Hiring a Content or Marketing Agency

14:34
 
Share
 

Manage episode 275630518 series 2576998
By Nat Eliason & Amanda Natividad and Nat Eliason. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this 14-minute mini episode, Amanda Natividad, Head of Marketing for Growth Machine, does an audio version of our blog post, “6 Red Flags to Look for When Hiring a Content or Marketing Agency.” Consider this a list of all the things she wishes someone told her in her eight years of managing marketing agencies.

Show Notes

1:24 - Red Flag #1: Saying they can do it all

3:05 - Red Flag #2: Referring to proprietary key performance indicators

5:31 - Red Flag #3: Hesitating to give you advice

7:38 - Red Flag #4: Being “yes” people

9:54 - Red Flag #5: Not asking you about your audience

11:14 - Red Flag #6: Being vague about their fees

Links:

6 Red Flags to Look for When Hiring a Content or Marketing Agency

Firebell (1:48)

How We Run Growth Machine (2:12)

Growth Machine's Link Building (2:15)

Side projects (2:30)

Key Performance Indicators for SEO-Focused Content Marketing (4:46)

Free seven-part email course (6:17)

How We Hire Great Writers at Growth Machine (11:10) (Or, listen to the previous mini episode!)

Contact us (14:29)

26 episodes