Manage episode 275630713 series 2534787
Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution.
In episode 114, you’ll learn:
- Why you should care about YouTube as a marketing channel
- Ahref’s video marketing process, from brainstorming topics, filming, editing, and publishing
- How Ahrefs distributes their videos