How to Stop Killing Deals with George Brontén

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Manage episode 267744597 series 2518962
By Laura Hall and Jeremey Donovan. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

George Brontén just came out with a book for all of us called Stop Killing Deals. As CEO and Founder of Membrain, a sales enablement CRM, George has learned a thing or two about behaviors that lead to success in sales. He starts his conversation with Jeremey by correcting some bad assumptions salespeople make - such as “buyers and sellers are logical” - before diving into his views on the future of AI in sales. Visit SalesLoft.com for show notes and insights from this episode.

133 episodes