234: How to Lose Money by Not Positioning Your Business with Patty Dominguez


Manage episode 274775355 series 2394508
By Paul Moore and Josh Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Patty Dominguez is the founder of Positioning to Profit. She helps small business owners establish their Category of One status. She believes true expert positioning is comprised of two parts: external (following a proven framework) and internal (aligning at the core), because your business results will always meet your identity.

215 episodes