The ROI of User Research

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Manage episode 222460615 series 173441
By Guthrie Weinschenk and Susan Weinschenk. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Susan Weinschenk examines how to decide how much user research is enough, and how to think about and calculate the ROI of doing it.

98 episodes