Manage episode 264804154 series 1348711
In today's episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers.
See the full episode at https://wp.me/p6pllj-1sW
We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.Topics covered in today's episode:
- 00:01:30 - Her journey starting with innovation and Ernst & Young
- 00:03:30 - How she chooses the innovation topics to talk about
- 00:04:45 - The importance of a personal brand message on Linkedin, and how this fits into marketing
- 00:07:00 - It is not authentic to just share company messages, you need to bring in your own content
- 00:08:45 - Don't worry about putting out content which doesn't look perfect. It needs to be authentic
Célin's Linkedin profile: https://www.linkedin.com/in/c%C3%A9line-flores-willers/Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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