Podcast S3E65: Celine Flores Willers - Expanding your reach on Linkedin

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By Nick Skillicorn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In today's episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers.

See the full episode at https://wp.me/p6pllj-1sW

We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

Topics covered in today's episode:
  • 00:01:30 - Her journey starting with innovation and Ernst & Young
  • 00:03:30 - How she chooses the innovation topics to talk about
  • 00:04:45 - The importance of a personal brand message on Linkedin, and how this fits into marketing
  • 00:07:00 - It is not authentic to just share company messages, you need to bring in your own content
  • 00:08:45 - Don't worry about putting out content which doesn't look perfect. It needs to be authentic
Links mentioned in today's episode:

Célin's Linkedin profile: https://www.linkedin.com/in/c%C3%A9line-flores-willers/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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