Manage episode 306030465 series 1572444
What’s the secret behind the success of brands like Dollar Shave Club and Casper Mattress?
Postie co-founder and CEO David Fink says its about combining a mission driven brand message with deep authenticity.
In this week’s episode of The Inbound Success Podcast, David explains why it’s so important to develop a strong brand story focused on the organization’s mission. Think Simon Sinek’s “Start With Why”. But he emphasizes that this needs to come from a place of authenticity, and digs into exactly what he means by “authentic”.
This conversation includes plenty of real world examples of brands that are doing it right.