[ITI 0006] Does your business have STRONG marketing foundations?

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Manage episode 174954952 series 1334706
By Amanda Daniels: Integrated Marketing Strategist from Koogar, Amanda Daniels: Integrated Marketing Strategist, and Business Woman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo.

Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business.

Some of the changes I’m talking about may be:

  • Consumer desires
  • Competitive forces
  • Resource availability
  • Political decisions

FOUNDATIONS - in this podcast is an anagram...

All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place.

17 episodes