067: Survival Trainer Turns Expertise into a Powerful Membership Business

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By Stu McLaren. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

During the Great Recession of 2009, Lisa Bedford’s husband’s construction company went from getting 50-60 client calls a day to zero. To distract herself from her fear of going bankrupt, she started building emergency preparation kits. Soon, she started blogging about prepping and survival from a uniquely female perspective, using her background in education to help others feel empowered and in control even during times of crisis.

Now, at Survival Mom Sisterhood, she teaches women vital prepping and survival skills for any situation. Whatever the crisis, they know they’ll have the mindset, gear, and knowledge their families can depend on. Her community has taken on a remarkable life of its own, providing mentorship, master classes, monthly challenges, and expert support.

Today, Lisa joins the podcast to share how she cultivated a truly unique niche in a field dominated almost exclusively by men, took the leap from teaching to sales, and how she turned ten years of blog posts and a book released by a major publishing house into a thriving membership business.

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To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/67

115 episodes