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Episode 20 - Thought Leadership on LinkedIn
This episode is all about Thought Leadership. You might start to be noticing that there are more people contributing on LinkedIn. Maybe you might subscribe to Pulse on LinkedIn. Pulse is a curation tool or the tool that captures the topics that you might be interested in. So LinkedIn is not just about your profile being up there but it's a way for you to position yourself as the expert in your field.
Something that is quite unique about it is that it is Business to Business and it's a bit different than Facebook. I think it creates the perfect platform for your positioning strategy.
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