Needs vs Wants in Healthcare Marketing


Manage episode 245613197 series 2311290
By Jennifer Michelle. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week on Leading with Health, I talk about consumerization in healthcare and the role of healthcare marketing. How does the drive to make a profit impact the main issue of patient care? Here are the articles mentioned in the show:

In another record year for pharma TV ads, spending soars to $3.7B in 2018 Startups are selling you pills through Instagram. Why don’t they say which ones?

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125 episodes