You can’t say that! Use testimonials the right way (S5E164)

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By Autumn Witt Boyd and Autumn Witt Boyd | Go-To Lawyer for Online Entrepreneurs. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.

But the Federal Trade Commission (FTC) actually has quite a few guidelines about how your customers’ words and experiences can be presented as you market your business, and if you don’t follow them, the penalties could be steep.

In this episode, we’ll cover:

  • Who needs to comply with FTC regulations
  • What the penalties could be if you don’t comply
  • What you can and cannot include in testimonials or other social proof
  • Everything you need to know about using experts or celebrities to promote your product
  • The specific language you need to use in your disclaimers (fair warning: you’re not going to like it!)
  • Whether or not you should add an earnings disclaimer on your website and what it should say

BONUS: If you’re starting something new, or this episode has spotlighted areas of your business that have you worried, now is a great time to make sure your business is in good shape legally. Download our free legal checklist to make sure your business has a strong legal foundation at www.awbfirm.com/podcast164!

Resources mentioned in this episode:

This podcast is information, not legal advice specific to your situation.

176 episodes