The Legal Toolkit : Branding Your Firm, Tools and Tactics To Up Your Marketing, and the “Name Game”


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You know what we’re all pretty tired of? The same old generic interview show. Trust us, we’re right there with you. And thus Legal Toolkit is reborn! Jared Correia welcomes Gyi Tsakalakis, legal marketer and host of the Lunch Hour Legal Marketing podcast, on the first episode of the new Legal Toolkit. Jared opens the show by highlighting the way jurisdictions are hurting the industry with restrictions on branding and how following these rules can lead to results both comical and dishonest (2:05). Then Gyi and Jared sit down to discuss some of the most important and accessible tools and tactics lawyers should be using to up their marketing game (10:03). Finally, stick around for the first round of the Rump Roast, where Jared and Gyi play a version of the Name Game (28:04).

Gyi Tsakalakis is a legal marketer and founder of AttorneySync.

Special thanks to our sponsors Scorpion, TimeSolv, Abby Connect and Alert Communications.

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