Cash-Worthy Content And Five-Word Show Booths (E18: Udi Ledergor @ Gong.io)

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By Eytan Buchman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Between Q2 and Q3 of 2019, Gong.io grew their LinkedIn followers by 70%. And it’s hard to find any conversation across sales or marketing professionals on LinkedIn that doesn’t reference them. Because their content is that good.

It scrolls though like an intense sales crash-course. I’m a marketer that cringes from the idea of getting on a sales call…but their videos still had me (briefly) reevaluate my career.

And the amazing educational material is just one of the ways that Udi Ledergor, the VP of Marketing at Gong.io, has catapulted the company into the spotlight. So in this episode, Udi unpacks the cold marketing truth that makes our lives harder, how to get around it, three key tips for trade shows, a content hack for outbound, and more.

Links:

Udi @ LinkedIn

Gong.io’s Amazing LinkedIn page

Clearbit profile on Gong’s inbound stack

Udi’s book on The 50 Secrets of Trade Show Success(Amazon)

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About Marketers In Capes

Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.

Learn more at buchman.co.il

31 episodes