Listen Twice, Market Once - E. 20: Joel Gaudeul, CMO of Mention

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By Eytan Buchman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketers are annoying.

Since our job is getting in people’s heads, we start to feel like we know everything.

But unless you’re Dr Doolittle or Mel Gibson in What Woman Want, you don’t. You really, really don’t.

In episode 20 (woot!) of Marketers in Capes, I talk to Joel Gaudeul, the CMO of Mention, a SaaS powerhouse that has helped the better part of a million marketers monitor meticulously.

In this short episode, we talk:

  • Blended lifestyle social marketing (ie, your users are everywhere, why aren’t you
  • What listening can drive (everything)
  • How content and traction become a flywheel for distribution
  • And more (but not so much more)

Not bad for under 9 minutes.

About Marketers In Capes

Marketers In Capes shares practical, no-fluff marketing advice in under ten minutes.

Hosted by Eytan Buchman, each episode gets real-life marketing heroes talking about practical tips for standing out in a saturated world.

Learn more about the self-crowned best marketing podcast and possible savior of mankind in the unlikely case that an alien invasion can only be stopped for some reason by the unique soundprint of these episodes here.

31 episodes