Marketing Reviews…And Marketing With Reviews with Yoav Aziz, VP Growth @ Yotpo

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Manage episode 272033838 series 2107404
By Eytan Buchman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

When was the last time you bought something online without first reading some reviews?

Thought so.

In this episode, Yoav Aziz, the VP Growth at Yotpo and former growth manager at Fiverr, lays down how reviews have evolved (hint, it’s really not about having a trabillion reviews on Yotpo). He also talks about how Yotpo, hot off the heels of raising $75 million dollars, structures growth, why making an onboarding LONGER improved activation rates, and more.

For more details, a link to an internal pricing inspiration spreadsheet used at Yotpo, some of Yoav’s favorite tools and more, check out the show notes at buchman.co.il/yotpo

31 episodes