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Manage episode 272855785 series 2787258
Peter Hammer on video viewing behaviour, what makes effective video content, social video creative, influencer marketing and YouTube advertising.
Peter Hammer is the Managing Director of the Marketing Scientist Group, and works with some of the largest media and marketing businesses in Asia Pacific to help them make evidence-based decisions to drive brand growth.
He specialises in audience measurement, advertising/content effectiveness and total video research. His work is regularly featured in trade media and global conferences, and he is published in the Journal of Advertising Research.
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