Video - Peter Hammer


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By Matt Romania and Marketing By Topic. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Peter Hammer on video viewing behaviour, what makes effective video content, social video creative, influencer marketing and YouTube advertising.

Peter Hammer is the Managing Director of the Marketing Scientist Group, and works with some of the largest media and marketing businesses in Asia Pacific to help them make evidence-based decisions to drive brand growth.

He specialises in audience measurement, advertising/content effectiveness and total video research. His work is regularly featured in trade media and global conferences, and he is published in the Journal of Advertising Research.

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Marketing By Topic Podcast

New to marketing? Experienced and looking for ideas? Somewhere in between? Join Matt Romania in conversation with marketing experts and leaders – one topic at a time.

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9 episodes