How Atlassian Used YouTube to Grow Their Marketing Funnel

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In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.

By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.

Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.

Guest, Claire Drumond

https://www.linkedin.com/in/claireefisher/

https://twitter.com/claire_drumond

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

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92 episodes