Manage episode 262983824 series 2137277
In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.
By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.
Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.
Guest, Claire Drumond
Host, Laura Morelli