Manage episode 259538863 series 2600492
Why TED Talk: https://youtu.be/u4ZoJKF_VuA
Book: Start with Why: How Great Leaders Inspire Everyone to Take Action
Customers dont buy what you do, they buy why you do it...
trust... began to show when we see you are driven by something other than your own self gain.. with trust comes a sense of real value... value is the transfer of trust... which you have to earn why did we start doing this in the 1st place and what can we do to bring our cause to life the absence of why make decisions harder to make you want tbe customer to think which product do i want you to install not which electrician--- Send in a voice message: https://anchor.fm/marketingforelectricians/message