Learning about Machine Learning and AI with John Wall co-host of Marketing Over Coffee Podcast - Episode 105

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By Peter Sumpton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Guest and Episode LinksJohn Wall Twitter: @johnjwall - https://twitter.com/johnjwall https://www.trustinsights.ai https://www.marketingovercoffee.com

Cheese Forecast: https://www.trustinsights.ai/blog/2019/06/fun-with-forecasting-cheese-of-the-week-predictive-analytics/

Search and Analysis Tool ahrefs: https://ahrefs.com

Enjoy the Episode - Happy Marketing!

www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)

Intro

Grab a brew and let’s look to the future. If you love your data, or don’t know what to do with it. This is the episode for you.

It’s time to get your geek on.

John Wall has been co-host of the popular Marketing Over Coffee podcast for the past 13 years, with over a half million downloads annually and look at the developments in both Marketing and technology.

John also runs Trust Insights, helping companies understand Marketing Analytics and Data, which means he is the perfect person to ask about the ever changing world of Technology and how this is effecting Marketing as whole and what we can do to make sure we are at the sharp end of these changes.

Actionable tips include; the tools we should be using in Marketing right now (and how you should be applying them) and those that will be important in the future.

Takeaways

- John says that a data set of 30 is your minimal viable option. With a data set of 30 you can start to make decisions – but the more data the better. But remember to look for the losers, not the winners. Pause, remove or delete those elements that aren’t working for you and focus on the ones that are.

- Data, data, data. Throughout my whole conversation with John, it was abundantly clear that he is putting data that is readily available to us to good use. Data is all around us, but it’s using programs (a lot are free by the way) to make good use of this data that really counts – such as Google Analytics or Facebook Ad analysis – where we should be establishing our goals and tracking these for success.

- And finally. Keep on innovating! John’s five areas for future growth that we all need to be considering are:

Text mining, Network graphing, Data clustering, Attribution, Predictive.

Enjoy the future people!

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

118 episodes