Strategic Marketing Theories Explained – Balanced Scorecard (6 of 6) - Episode 140

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By Peter Sumpton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Marketing Theories Explained Series Link: https://bit.ly/3mi35di

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81

Intro This is part six of six.

Over the past six weeks we’ve had a slightly different feel on the podcast, It’s just been me, myself and I, as I’ve chatted through six of the most important and influential theory’s within Strategic Marketing.

This is the final episode!!! (happy / sad face)

This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.

Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)

This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.

This week we take a look at the Balanced Scorecard

Watch the video series: https://bit.ly/35AEWrA

Podcast Summary How can the Balanced Scorecard Help YOU as a Strategic Marketer? 1 - Gives a focus on what has to be done to improve performance 2 - Creates integration across multiple departments with a collective goal 3 - Translates strategy into performance measures and targets 4 - Provides a comprehensive view of the company 5 – Produces an openness and transparency of objectives and initiatives

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

169 episodes