194: Behind The Scenes of Us Building a Brand

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By Stu McLaren. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Recently we hired a brand consultant to help us nail down how we describe what our software does. Join me as I take you behind the scenes of how to build a brand that people remember.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/194

213 episodes