198: The Back of a Napkin Test - Would You Pass or Fail?

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By Stu McLaren. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode we talk about the "back of the napkin" test and why it's SO important for both YOU and your audience.

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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/198

213 episodes