70. Peloton’s John Foley – How to turn skeptics into fans


Manage episode 270341631 series 1425703
By WaitWhat. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Casual fans come and go. But converts stick with you – and spread the word. The trick is knowing how – and WHEN – to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded – especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers – in their flagship fitness studio, in their stores, and on their at-home bikes – the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver).

Read a transcript of this episode: https://mastersofscale.com/john-foley/

Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX

150 episodes