181: How to Optimize Your Content Publishing on Your Blog and Social Media


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By Neal Schaffer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking?

In this episode I introduce a quarterly content audit which I just started doing which gives you specific instructions of how to do this with your own content using my own blog as a case study. You'll learn about the concept of content buckets that I introduced back in 2013 in my Maximize Your Social book and how to apply that in PDCA style with a data-driven approach which allows you to further optimize your marketing with every (quarterly) iteration!

Episodes mentioned in the show:

137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition

Reference Links for Neal Schaffer:

My Website: https://nealschaffer.com/
Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

189 episodes