194: If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021


Manage episode 281746429 series 85988
By Neal Schaffer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for your organization or brand.

Episodes Mentioned:

  • 192: My Marketing Technology Toolstack for 2021
  • 191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
  • 185: Why You Need to Invest in Content Longevity and Discoverability Going Forward
  • 183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
  • 178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
  • 138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]

Reference Links for Neal Schaffer:

199 episodes