Future plc Brand Director of Home Interest Paul Newman on multichannel publishing strategies


Manage episode 254358566 series 1320642
By Media Voices. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This week, we talk to Paul Newman, Brand Director of Future plc's Home Interest brands. We spoke about how home titles have evolved in the age of Pinterest, how Future have managed to increase print circulation and revenue for the sector, and what they're doing to reach younger audiences across multiple platforms. Paul also succinctly summarises what's behind the transformation of Future plc as a business over the past decade. In the news roundup the EU and Facebook head towards a reckoning, Bloomberg and The Information reach a promotional deal, and the Media Voices team try and fail to entertain a cat.

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