Culture and Commerce: The Struggle to Determine Cultural Value with Mukti Khaire

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By Berlin School of Creative Leadership. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Mukti Khaire is Girish and Jaidev Reddy Professor of Practice at Cornell Tech. Mukti’s research focuses on entrepreneurship in the creative industries, such as art, advertising, architecture and design, fashion, film, music, publishing, and theater. In particular, she is interested in understanding how entrepreneurs create markets for new categories of cultural goods by constructing their value, while also changing consumers’ beliefs about what attributes of cultural goods are appropriate and valuable. We sat down with her before her last masterclass on our EMBA program to talk about cultural value, the role of the intermediary in cultural markets and how to create value.

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