Leading the Martech Mission with Scott Brinker


Manage episode 245966214 series 1531629
By Berlin School of Creative Leadership. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This episode of Meet the Experts is presented by Berlin School alumnus and co-founder of SOMMER + SOMMER and martech consultancy, XQ Digital, Leonard Sommer. He spoke to Scott Brinker, Vice President of Platform Ecosystem at Hubspot and a renowned expert in the field of Marketing Technology. Sometimes referred to as the “Father of Martech”, Scott’s work and research has chronicled the rise of marketing technology and its impact on marketing strategy, management and business culture over the past decade. He spoke to Leonard about the rapid expansion of Marketing Technology, the disruption felt across traditional marketing mediums, and how companies can better equip themselves to scale up their digital marketing.

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