The Difference Between Smart Asses and Assholes with Gabriel Schmitt


Manage episode 240823065 series 1531629
By Berlin School of Creative Leadership. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
"Things change. We need to not only accept change, but encourage change." Meet the creative mind behind the ‘Burger King Whopper Detour’ - Gabriel Schmitt, Berlin School Executive MBA Participant and Executive Creative Director at FCB NY. Whopper Detour is the turf-invading campaign which invited BK customers to order a Whopper for 1¢, but only when the app was activated on or near the grounds of Mc Donald’s! We spoke to Gabriel about the fierce success of the campaign, the fine line between being "a smart ass and an asshole", and the importance of embracing industry change to create streamlined creative strategy and agency culture. If you're not familiar with the Whopper Detour, you can check out the campaign here:

55 episodes