The Future of Martech: In and Beyond the Agency Landscape with Amy Rodgers


Manage episode 251038717 series 1531629
By Berlin School of Creative Leadership. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This episode of Meet the Experts is hosted by Leonard Sommer, a Berlin School alumnus and co-founder of SOMMER + SOMMER and martech consultancy, XQ Digital. He spoke with Amy Rodgers, head of research at WARC, a leading resource for brands and agencies, who utilize its extensive archive of case studies, best practices, research and data to make their marketing more effective. Amy manages WARC's annual rankings of the best campaigns in creativity, effectiveness and media. Leonard and Amy discuss WARC's most recent report(done in collaboration with BDO), 'Martech: 2020 and Beyond', the role martech plays in the current agency landscape and what lies ahead for its future.

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