Australian marketers are flocking to applied Behavioural Economics - Simply Energy marketing and sales boss Andrea Bernard and Hardhat’s Dan Monheit explain how - and why - it’s on-trend this year


Manage episode 274786484 series 2501526
By PodcastOne Australia. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Andrea Bernard, the head of marketing and sales at Simply Energy, ultimately part of the $60bn French energy giant, Energie, started using Behavioural Economics thinking 18 months ago - now it’s central to her strategy on everything. And Andrea isn’t alone. Behavioural Economics specialist and co-founder of Hard Hat, Dan Monheit, says there’s been a surge of interest from brands this year. Here’s why.

See for privacy information.

297 episodes