David Bienstock on the Business of Politics

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When we talk about entrepreneurial alertness to opportunity, it can sound pretty vague. What exactly does that mean? How is alertness translated into profitable action? This week’s guest, David Bienstock, provided us with a very precise example. He had just started his media buying services business when a phone call came in. Do you provide service in the category of political advertising? David’s answer was yes. There was no reason for it to be otherwise because there was no information at the time that would indicate any differences between media buying services in the political advertising category compared to the commercial advertising category. Show Notes: https://mises.org/library/david-bienstock-business-politics "David Bienstock’s Logic of Customer-Led Growth" (PDF): Mises.org/E4E_65_PDF

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