Trini Amador: The Business Tools to Shift Customer Behavior in Your Favor


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Every successful business is built on empathic understanding of customers’ preferences. As we know from the theories of Austrian economics, the preference scales of every individual are highly subjective, idiosyncratic, context-dependent, and highly changeable. How does an entrepreneur develop the appropriate level of understanding? Can this understanding be a source of business-building advantage? We talked with Trini Amador, a returning guest and an in-demand global branding and marketing consultant who has developed an effective process for every entrepreneur to achieve a breakthrough level of insight into customer motivations. Show Notes: "Insights Statement Template" (PDF): "Marketing Platform Tool": (PDF): One-Question Survey with Free Wine Giveaway:

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