Trini Amador: The Business Tools to Shift Customer Behavior in Your Favor

38:02
 
Share
 

Manage episode 262927095 series 1332693
By Mises Institute. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Every successful business is built on empathic understanding of customers’ preferences. As we know from the theories of Austrian economics, the preference scales of every individual are highly subjective, idiosyncratic, context-dependent, and highly changeable. How does an entrepreneur develop the appropriate level of understanding? Can this understanding be a source of business-building advantage? We talked with Trini Amador, a returning guest and an in-demand global branding and marketing consultant who has developed an effective process for every entrepreneur to achieve a breakthrough level of insight into customer motivations. Show Notes: https://mises.org/library/trini-amador-business-tools-shift-customer-behavior-your-favor "Insights Statement Template" (PDF): Mises.org/E4E_67_PDF_A "Marketing Platform Tool": (PDF): Mises.org/E4E_67_PDF_B One-Question Survey with Free Wine Giveaway: E4EPod.com/Question

2164 episodes