Practical SEO Writing Strategies with Michelle Lowery (Greatest Hits)


Manage episode 248188099 series 2284987
By Ace Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The greatest hits keep rolling with some ultra-practical SEO tips (this episode originally aired August 2019).

Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and Michelle chat about how they approach creating content that ranks on Swim University, including clever ways to incorporate keywords and how to optimize text for both robots and humans. Michelle also shares some of her favorite strategies for researching keywords and how she weaves a human-centered approach into her work. This is a behind-the-scenes look at Swim University's entire SEO process and how Michelle creates articles that are more likely to rank. Enjoy!

P.S. If you want to learn more about writing SEO friendly content, check out Matt's course SEO for Bloggers:

P.P.S. You can find Michelle on Twitter @MichelleDLowery

119 episodes