MGT131: Defining Your Music Brand – Greg Wilnau


Manage episode 235263023 series 1049688
By Andrew Apanov and Andrew Apanov (Dotted Music). Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Greg Wilnau is the founder of Musician Monster, where he teaches independent artists to succeed in the music business, with the focus on branding and earning sustainable income through live shows.

In his second appearance on Music Growth Talks, Greg focused exclusively on branding. He listed three steps to defining a music brand, explained the importance of understanding how you want to impact others and why traditional branding doesn't work well for music, and showed how artists can integrate personal stories into their brands.

Listen to the full episode for Greg's merch advice, the 3-part music story framework, and more.

⏯ Go to for the show notes and to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at

152 episodes