MGT146: New Revenue Opportunities for Artists in the Gaming Industry – Andres Lauer (Five Vectors)


Manage episode 252996238 series 1049688
By Andrew Apanov and Andrew Apanov (Dotted Music). Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Andres Lauer is a former UMG exec who is now a co-founder of Five Vectors, alongside an esports/gaming expert Wasae Imran. They are building a technology that will enable independent artists and labels to engage with gaming communities in their native environment.

In this episode of Music Growth Talks, Andres shares how music impacts people’s identity in the social space like gaming and how they’re using that to market artists’ music. He then explains how Five Vectors is going to create a new music interaction layer for gamers, while presenting new revenue opportunities for independent artists.

Andres talks about the scale of the gaming industry, describes the importance of understanding gamers and what type of music they may be best responding to (it’s not only EDM!), and looks into the future of music.

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152 episodes