Asher Rapkin (Collective Horology) on creating communities and collaborating with Urwerk


Manage episode 298108619 series 2717172
By Andy Green 126472 and OT: The Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today's guest is none other than Asher Rapkin. By day Asher is a marketer for Facebook, but by night he's the co-founder of Collective Horology, a community of watch lovers held together by collaborative watches. The latest collab just launched, and it's the very cool, out-of-this-world Urwerk UR100-V P.02 for Collective. We chat to Asher about what inspired this watch, as well as get into the nuts, bolts and balance sheets as to how a limited edition is made, from working out quantities to design tweaks. We also find out why Collective exists in an age when Instagram and other platforms have made finding watch enthusiasts easier than ever. Another unique aspect about Collective is that it's quite small, private, and you can only join through an 'application process' — something that Rapkin admits still makes him roll his eyes. So if you're curious about Collective, love Urwerk or just want to hear Felix go on about his favourite conspiracy theory, you've come to the right place.

This episode is sponsored by TAG Heuer. Listen in as Andy and Felix chat all things Aquaracer. Check it out for yourself here.

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Show notes:

  1. Birds aren't Real
  2. Wind of Change podcast
  3. Big Timber trailer on Youtube
  4. Collective Horology
  5. The Urwerk UR100-V P.02 for Collective
  6. The complete Calvin and Hobbs on Amazon
  7. John Mayer’s Last Train Home on Youtube



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119 episodes