CivicCon: 'Want to get rich? Target a niche.'

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Manage episode 213359597 series 2404593
By PNJ. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Davis, a keynote speaker and bestselling author, spent three years crisscrossing the country searching for a common thread in ways thriving communities market themselves. He found most successful places have “staked a claim” and made themselves synonymous with an industry or lifestyle. In fact, through research he has found that communities that stake a claim earn over $3 billion more a year than comparable communities that don't.

7 episodes