How Software Engineering Consultants Can Sign More Contracts — Charlie Light on People


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By Chad Bostick. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Charlie Light helps companies with sales, and almost all his clients are digital marketing agencies or software engineering consultants. Charlie is an expert on prospecting, getting in front of new customers, and the general sales process.

Show notes at

What You Will Learn in This Episode
  • The wall of fear that prevents technical people from trying to sell and how to overcome it.
  • How to craft the perfect sales pitch for your consultancy.
  • What to say to a prospect when you get them on the phone.
  • Where to find companies that want to hire you.
  • The steps you need to take to close the deal and sign the contract.

Resources Mentioned

33 episodes