EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

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By Ralph Burns, Amanda Powell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.

RESOURCES MENTIONED IN THIS EPISODE:

Image Optimizer

Page Speed Insights | Google

Split Testing | DigitalMarketer

VWO Optimization Tool

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

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265 episodes