Manage episode 265901476 series 82325
Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert).RESOURCES MENTIONED IN THIS ARTICLE
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