Manage episode 271281556 series 175796
Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that?
If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue.
Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike.
I have used those skills to teach podcasters how to do the same since 2013. Those proven ideas have now been distilled into various ways you can easily use to attract your ideal clients using your content.
Are you leveraging your podcast to its full potential to build your authority and grow your business?
Let me show you THREE powerful ways to attract your ideal clients using a your content without spending hours upon hours learning and creating. By spending a few hours a week, you will be publishing great content on a consistent basis and attracting your ideal clients.
You can do any of all of them. Your choice.DEMONSTRATE
Demonstrate your products, courses and books. Give them a sample of your stuff. Then, tell them where to buy it. This is like a long infomercial or review for your stuff without the slimy feel. You are offering help and showing your ideal clients how to get more. Do you have a book our course you could demonstrate or highlight?
Let me show you a case study that will show you how this works.OSCAR
When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business.
Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening.
Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words".
Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders.
Leaders seek Oscar's help when they feel frustrated with their organizations’ results and their own personal performance.
Clients say Oscar quickly takes them from feeling disoriented and confused, to feeling energized and ready to create their legacy.
As we worked together, our challenge was to bring that power and authority to Oscar's podcast.
Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy.
He could demonstrate his authority on his show and gain new clients.YOUR SUPERPOWER
To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know him.
Oscar needed to interject more into his episodes so we get to know, like and trust him.
Oscar Trimboli is now the author of 3 books. He also offers the "Deep Listening – Impact Beyond Words" playing cards set that helps improve your skills as a listener.
Over the last 7 years, Oscar has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs to a variety of other leadership roles in financial services, technology, professional services, education and not for profits.
He has been asked to speak to leadership teams and their organizations about the importance of clarity to create change, how to embrace the digital economy and the role values play in the achievement of your purpose.
His podcast is now focused on the same material. He demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about.YOUR COACHING AND TEACHING
The second way to attract clients ...
Highlight your coaching sessions in your content as an example for prospects. Show your potential clients exactly what you do and the transformation you offer. Tell them how to sign up. So many people forget the call-to-action. They don't tell people how to sign up. They don't want to see pushy. The truth is people WANT to work with you. Tell them how. Do you have clients, potential clients or members of your community who would love to be featured in your content and get your coaching? Here is a great opportunity.
Zoë Routh is one of Australia's leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together.
She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together.
Zoë uses her podcast to open doors to her ideal clients. Rather than asking them to lunch or making a cold sales call, she invites those she would like to work with to be a guest on her show.
Zoë uses the interview to begin the relationship and really give value to these CEOs before she even starts talking about doing business together. That is my favorite way to use your content to land clients. Interview them.THE MEDIA
The third way to attract clients ...
Get media to talk about you by becoming an available expert in your field. Your content demonstrates to the media that you can hold your own as an expert. It is like "As seen on ..." Tell people how to get more of you. All shows need great guests. What would being on some big shows do for your business? Your content is like your resume.
Publishing content is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer.SOLOPRENEUR
When you set out on your own, you are usually a solopreneur. You are running the show.
Entrepreneurs have a team of employees around them. A solopreneur doesn't have anyone on the payroll. However, that doesn't mean you need to do it alone.
There are many opportunities to find subcontractors and virtual assistants who can help you do the busy work while you do the important tasks. Maybe you farm out the editing and posting of the podcast or building of the website. This could free you up to land more clients.STEVE ERIKSEN
Steve Eriksen is brilliant at this. I met Steve at Collaborate a few months ago. Collaborate is an amazing event where you can meet joint venture partners in your niche.
The next Collaborate event happens September 18th and 19th. You can find information at wwwPodcastTalentCoach.com/collaborate.
Steve Eriksen is The Midlife Solopreneur. He quit his 6-figure job in the middle of a pandemic, to help other solopreneurs get more customers, clients, or patients.
He discovered that his 2-year MBA simply taught him to be a good corporate employee rather than a successful entrepreneur. That started his now 20-year quest to find the most effective sales and marketing techniques for solopreneurs and small businesses.
After writing hundreds of successful ads and having seen from the inside what makes a successful 6- and 7-figure launch from both a marketing and technology perspective, Steve is now bringing his knowledge, experience, and expertise directly to solopreneurs who want to get better results.
Steve developed his "Trusted Advisor" methodology after seeing other solopreneurs literally being conned out of money for high-ticket programs that promised the world, but the solopreneur simply was not in a position to benefit from the program.
After he experienced several high-ticket "strategy sessions" which were no more than disguised hard sell sessions, Steve developed the "GIVE" framework of being Generous, being Invested in your clients, give Value and have Empathy with your clients.
With his heart-centered approach of being a Trusted Advisor and using the GIVE framework, Steve’s business has grown to include 4- and 5-figure clients within the first 2 months of quitting his job.
I have invited Steve on the podcast this week to show you how to overcome the challenges as you launch your solopreneur journey.
You can find more about Steve and his programs at https://MidlifeSolopreneur.com/ptc.
Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.
Let's turn your information into engaging entertainment.