Your Podcast Funnel Framework – PTC 305


Manage episode 274158751 series 175796
By Erik K. Johnson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Do you have a funnel framework built around your podcast? Your show provides you a huge opportunity to make a powerful connection with your audience. But, the whole process of a funnel can be confusing.

As we go through this, I want to give you a free resource. For a limited time, you can get a free account for life to GrooveFunnels.

This includes GroovePages, which is a powerful funnel builder. You also get full access to GrooveSell and GrooveAffiliate. All 3 are free for life if you sign up now.

For your free GrooveFunnels account, visit

For the upgrade to a platinum account for life for a one-time price, visit

Let's get rid of some of the confusion around funnels.


A purchase funnel is best viewed as a customer's journey with you. First, they become familiar with you. The listeners then decide if they like you and trust you. Then, they might decide to buy something from you. Finally, they decide to go all in with your high end product.

In 1898, Elias St. Elmo Lewis created a model highlighting the stages of a customer's relationship with a business. This model can be used with your podcast as well.

St. Elmo Lewis called it the "AIDA" model. It describes 4 stages every prospect encounters as they take the journey. "AIDA" stands for:

  • Awareness

  • Interest

  • Desire

  • Action

At the Awareness stage, prospects become aware that they have a problem and that a solution exists.

The prospect then becomes interested in a few products or services as the potential solution for them.

The next step is desire. This is where the prospect evaluates a particular solution.

Finally, they take action and decide whether or not to buy.

A conversion funnel is similar to a purchase funnel. Conversion funnel is the term used to describe the course a consumer follows online.

Both of these are described as a funnel, because fewer and fewer people make it to each stage. For instance, at the desire stage a portion of the prospects will decide your solution isn't right for them. Therefore, fewer people move to the next step of the funnel.


So, how can you build a funnel with your podcast?

First, you need to get in front of new potential listeners as we've been discussing the past few weeks. This is phase 1 of Awareness. This is how people get to know you exist.

Next, your podcast demonstrates what you know and what you're all about. This is phase 2 for you. This is where people decide if you are right for them.

Phase 3 is desire. You create desire by offering them additional help. Show them what you do and then how they can get more of this.

In phase 3 you would offer them a free resource in exchange for their name and e-mail address. This could be a report, checklist, or some other piece of value. You talk about it on your show and encourage them to take the next step in the funnel.

This free resource is typically referred to as a lead magnet. It is designed to attract leads for you. If you want a list of 21 lead magnet ideas, get it at No e-mail address required. Just head over and download it for free.

To complete step 3, you need a landing page builder and a way to deliver your free resource. This is what resources like ClickFunnels, LeadPages and GroovePages will do for you. ClickFunnels and LeadPages will cost you a monthly fee. Or, you can get GroovePages free for life at

GroovePages is a full page and funnel builder. This will allow you to build brand websites with full navigation. With GroovePages, you can sell your products with 1-click upsells. You even get custom domains, free bandwidth and hosting. It comes with free upsells, downsells and order bumps to help boost your sales.


You now have their e-mail address and a way to communicate with them on a regular basis. You can continue to build the relationship using the great content on your podcast and the value you provide in your e-mail.

If they love what you've given them for free, they may take that next step with Action. That is phase 4. This is where they buy what you're selling. This could be your e-book, course, product, service or something else.

This is where resources like SamCart, Shopify and GrooveSell come into play. Again, you can pay a monthly fee for SamCart or Shopify. Or, you can get GrooveSell for free for life at

GrooveSell is a complete and robust shopping cart and affiliate program. It is content delivery made easy. You also get great analytics and data.

GrooveAffiliate gives you a complete affiliate system. This allows you to connect with others where you help each other sell the other's stuff for an affiliate commission.

Even if you don't have anything to sell, you can sell affiliate products and make money. There is GrooveAffiliate Marketplace to help you find and sell products from other experts and make money. Just like I do here with this GrooveFunnels affiliate link. If people buy from GrooveFunnels, I make an affiliate commission.

These tools are free for a limited time. Eventually, it will be $99 per month. If you get in now, you get free lifetime accounts to GroovePages, GrooveSell and GrooveAffiliate. No credit card required ever.

This is how you use your podcast to move your prospects through your funnel. Now, you can add additional layers. But get these pieces to get started for free.


This GrooveFunnels opportunity allows you to get a free account for life. GroovePages is an incredibly powerful funnel builder. You also get full access to GrooveSell and GrooveAffiliate. It is free for life.

For free GrooveFunnels, visit

Now, if you would like to upgrade, you can get lifetime access to the entire GrooveFunnels suite. This is an amazing opportunity. It includes GrooveMail, GrooveMember, GrooveVideo, GrooveKart, GrooveWebinar, GrooveCalendar and so much more.

You can get the upgrade for a one-time payment and never pay a monthly fee. It is just rolling out with a big launch. Buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Visit

GrooveMail is a powerful, automated, behavioral-based email marketing system based on tagging. This allows you to send e-mail to all of those fans who gave you their e-mail address for your great resource. This is similar to ActiveCampaign or Aweber without the monthly fees.

You can build a membership site with GrooveMember. This would be like Kajabi. Except you aren't paying the monthly fee when you buy GrooveFunnels outright.

Vimeo is a great tool to host videos for your marketing and courses. You can also do that with GrooveVideo. It is powerful video marketing built right into the platform.

Are you paying monthly for Zoom or GoToWebinar? You can save that fee. GrooveWebinar is a live webinar platform built right into GrooveFunnels.

EverWebinar allows you to create evergreen webinars. It too comes with a monthly fee. You can save that money by using GrooveEvergreen. It is an automated webinar system and it is included.


How do you schedule your meetings? If you are like me, you've probably been using something like Calendly. Well, GrooveCalendar is part of GrooveFunnels. It is a powerful scheduling system built right in.

There is also GrooveStream. Similar to StreamYard, it will allow you to live stream. You get help desk software with GrooveDesk, a survey feature with GrooveSurvey and a social proof widget with GrooveProof.

Now understand, they are still building out some of these features. Still putting the finishing touches on them. A few are still in beta. But they are all coming.

You can buy it now before it converts to a monthly payment. Get lifetime access to all of these tools to build your business. Visit

If you added up all of the monthly payments you would be making for all of these third party applications, you would be spending over $17,000 per year.

Or, you can buy GrooveFunnels for one flat price that is a fraction of that. It is a seriously great deal. Visit

I would give you the price, but it keeps going up the closer they get to a full launch. Eventually, it will be a monthly fee just like the rest.

However, if you get in now you can get lifetime access for one price and never pay again. Don't snooze and let this slip by you.

If you are serious about building a business around your podcast, Visit

Do you need help with your podcast? E-mail me any time at Let's see what we can do.

Let's turn your information into engaging entertainment.

281 episodes